Saturday 9 March 2013

The Demographics of Online Dating


Now being the curious little bastard I am about the world, my thoughts have turned recently to the world on online dating. I’ve heard all the horror stories about fake Russian girlfriends who plead with you to send them money and so on, but don’t worry; today we’re just focusing on things here at home.

RSVP Dating describes itself as Australia’s #1 website for singles, and by the look of it they seem to be telling the truth. You can search for people by a lot of different criteria including age, whether they smoke or not, whether they have kids or not, what sort of education they’ve got, what they’ve put down as their ‘body type’ (slim, athletic, etc) and so on. I spent an hour or two the other day doing just that.

My goal today was just to figure out roughly how many active profiles there might be on RSVP dating, and whether one gender badly outnumbered the other. The maximum number of search results that can be displayed at one time is 600, so to get accurate figures I clicked ‘search’ for people by age one year at a time. I kept the other criteria very broad, they just had to have a display photograph, had to live within 100kms of me (so anywhere in Melbourne basically) and had to have been online at some point in the last month. These are the figures I got:

Age
Male
Female
18
40
34
19
38
35
20
88
59
21
91
66
22
133
92
23
165
128
24
260
190
25
287
222
26
330
299
27
372
346
28
405
393
29
419
423
30
429
428
31
395
419
32
406
419
33
396
401
34
383
418
35
363
372
36
362
391
37
281
334
38
304
326
39
299
293
40
262
283
41
257
257
42
252
262
43
214
230
44
202
199
45
179
160
46
175
186
47
147
168
48
160
163
49
127
145
50
128
160
51
94
130
52
108
155
53
103
89
54
91
115
55
65
104
56
65
92
57
73
78
58
59
75
59
58
74
60
58
74
61
43
44
62
51
50
63
35
42
64
26
40
65
24
23
66
17
32
67
17
14
68
11
15
69
6
13
70
9
3
Total
9362
9563

And here they are in handy chart form:

Men outnumber women significantly between the ages of 18 and 30, but then women slightly outnumber men nearly all the way until the 60s when the genders roughly even out again. In total there are slightly more women (9563) then men (9362) who appear to be active on the website.

So that’s quite a few people! That’s 20,000 active users in a city of 4.2 million. At first glance that means only about one in 200 people are using RSVP dating, but the figures can be narrowed down quite a bit more than that. Users have to over 18, and there aren’t all that many people on the site past their 40s. Australians have an average life expectancy of 82 years, so we can estimate that there are about 50,000 people in Melbourne of any given age (ie. 50,000 people who are currently 23, or 31, or 47). So using ballpark figures there should be around 750,000 people aged between 25 and 40 here in Melbourne. There are 5431 male and 5484 female profiles on the site within that age group.

750,000/10915 = 68.71, so around one in 70 younger adults in Melbourne are active users on the site.

This figure we can increase somewhat more. If you include profiles without profile pictures then it goes up by about 25%, and if you include users that have been online only within the last six months there’s another increase of about 25%. If you also push it out to having only been online in the last year (admittedly a bit of a stretch) then the figures can as much as double.

Then of course, there are profiles on the site seeking gay relationships. If we describe our self as a ‘male’ and say that we’re looking for not just females, but males too, then the number of search results increases by another 5-10%. This occurs when you swap the genders around as well.

So the bottom line is that about one in 70 younger adults (aged 25-40) in Melbourne are active RSVP.com users, and more than one in 30 have at least forayed onto the website, and this is just one website. No doubt the total number of people using dating sites in Melbourne is several times this figures

In addition, there seems to be quite a high turnover of profiles. I searched for new members that have created a profile in the past month and it turns out this includes about 10% of all those on the website. I’m not sure if this is because the site is still growing rapidly or because users tend to delete their profiles after a year or so on average.

All this is accepting of course, that there aren’t a significant number of fake profiles on the site, but browsing through a fair few of them this doesn’t appear common. Only a handful of the ones I’ve seen (where the profile picture is just a little too beautiful for instance) looked at all suspicious. RSVP Dating seems pretty genuine as far as such sites go.